GloRilla Becomes the Ultimate Fenty Ambassador, Announces Tour & SNL Performance
GloRilla just hit a massive career milestone—she’s now the first-ever ambassador for all four of Rihanna’s powerhouse brands.
On Tuesday (February 4), it was officially announced that the Memphis rapper will be partnering with Savage X Fenty, Fenty Beauty, Fenty Skin, and Fenty Hair. This makes her the ultimate face of the Fenty empire, a testament to her bold and confident energy that perfectly aligns with Rihanna’s vision.
“I’m beyond excited to be the first joint partner for Fenty brands for spring 2025,” GloRilla shared in a statement. “Rihanna has always been such an icon and inspiration, and being chosen to represent her vision across Savage X Fenty and Fenty Beauty is an honor. This spring season is all about celebrating confidence, boldness, and embracing your glow. I can’t wait for y’all to experience it all.”
As part of the partnership, GloRilla is fronting the “Glo Up Close” campaign, bringing her signature energy to a stunning new set of visuals.
GloRilla Hits the Road for ‘The GLORIOUS Tour’
In addition to her Fenty takeover, GloRilla is gearing up for her biggest tour yet. Supporting her debut album GLORIOUS, she’s set to hit the road with Real Boston Richey and Queen Key for a high-energy 22-date trek.
Announcing the news with a hype-filled promo video from the gym alongside Queen Key, Glo couldn’t contain her excitement. “AYEEEEE WE GOING ON TOUR Y’ALL!!!! It’s time for The GLORIOUS TOUR! IM SO EXCITED!!!!!!” she wrote on January 30.
The tour kicks off in Oklahoma City in March, with stops in major cities like Atlanta, NYC, and St. Louis, before wrapping up with a massive hometown finale in Memphis this April.
A Year of Big Wins for Big Glo
2025 is already shaping up to be another milestone year for GloRilla—not only with the Fenty collaboration and her tour but also with a highly anticipated performance on Saturday Night Live.
And let’s not forget 2024! She dominated year-end lists, with TIME naming her hit “TGIF” the Best Song of the Year, a title shared among tracks from Beyoncé (“Riiverdance”), Kendrick Lamar (“Not Like Us”), and Kehlani (“After Hours”).
With all the momentum behind her, there’s no doubt that GloRilla is stepping into her most powerful era yet.
